And, which is more difficult for brands, being authentic or conveying authenticity? Please visit Search Engine Land for the full article.

Microsoft says it is committed to keeping the ads in Microsoft Bing fair and in compliance with its ad policies. Please visit Search Engine Land for the full article

Google offers convincing evidence that claims surrounding “zero click” searches are erroneous The post Google: Zero Click Claims Are Misleading via @martinibuster appeared first on Search Engine Journal .

Posted by cheryldraper Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and

Google’s John Mueller, once again, said that for SEO purposes, for ranking in Google purposes, you do not need to worry about your site’s bounce rate. John said this on Reddit “Google doesn’t use that for SEO, so if you’re focused on SEO, you can ignore that.”

We’ve all seen the message in Google Search Console’s index coverage report for “Page indexed without content.” Google’s Gary Illyes said when you see that, most of the time (not all of the time), it is about “pages that are blocked by robots.txt.”

Ever see one of your sites rank well for a featured snippet in Google Search but the information that was shown was not something you are proud of? Maybe it was inaccurate, maybe it has a typo, maybe it had some other issue? How do you update the featured snippet in Google so that the content is updated fast in Google Search

A new, free tool for SEOs tracks what percentage of Google search results pages in the US contain local packs. The post New SEO Tool Gathers Google Search Insights From 60M Queries via @MattGSouthern appeared first on Search Engine Journal .

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool

Here is a recap of what happened in the search forums today…