What does authenticity bring to the table for B2B marketers looking to create better customer experiences?

Trustworthy training, affordable pricing, live Q&A with search marketing experts… and that’s just the start. Please visit Search Engine Land for the full article.

Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work) Please visit Search Engine Land for the full article.

We also spoke about human experience marketing and the adaptation of technology. Please visit Search Engine Land for the full article.

Google updated the developers page for the AMP Article Logo Structured Data to accurately reflect which structured is used The post Google Modifies Logo Requirements for AMP Structured Data appeared first on Search Engine Journal .

John Mueller answers what Google’s preferences are with regard to content that’s above the fold The post Does Google Gives Preference to Content Above the Fold?

As a self-taught SEO, I struggled (and failed) for years to understand how to build links to my site and the sites of my clients. I’ve built my agency on writing quality content that ranks in search engines and drives sales, but the one piece of the puzzle I was missing was how to build powerful links to that content. Like most SEO consultants who don’t focus on link building as a central business offering, for a long time,

Looking to get started with SEO? Learn a framework that can help you do SEO in the right order – without forgetting anything.

Blogging is a leading marketing method for lawyers. Here’s what law firms can do to publish engaging, SEO-friendly content.