Last week, Google began showing non-AMP content in the top stories carousel in mobile search. This was as expected with the page experience update rollout. But Kyle Sutton posted on Twitter that in some cases Google may even show the non-AMP URL in the top stories carousel when there is an AMP version available – which probably should not be the case.

Google announced the second anti-spam update is rolling out today.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google’s first use of MUM in real-world search results involves using the technology to understand variations of searches for COVID-19 vaccine information. The post Google Begins Using MUM For Vaccine Search Results appeared first on Search Engine Journal

Google’s Martin Splitt confirmed that having a hover over expandable text for navigational elements is not considered cloaking by Google. Martin said doing this is “Deffo not cloaking.”

The technology is providing Google with an efficiency advantage over competitors and helping it surface more relevant results. Please visit Search Engine Land for the full article.

The reasons why you’re enterprise SEO is underperforming will come down to your content, technicals, page experience, or site authority. Learn more about them here.

Google has confirmed that on June 28, 2021 it has released part two of the search “spam update.” Part two of the update started and completed on a single day, June 28th, like part one did on June 23rd. This impacted global searches across both web and image results.

Social media provides many benefits of its own but it also helps your digital marketing efforts – including SEO. Learn how here

You don’t need to have every single digital marketing skill out there, but the ones on this list will help you succeed in any role. The post 20 Essential Skills for Digital Marketers appeared first on Search Engine Journal .