It has been half a year since I saw Google test the Google page experience and core web vitals label or icon in the search results. Google’s latest messaging is that Google will continue to test it but made no promises that this label will launch. Well, John Mueller of Google said the other day that has not “seen talk of it in a while though” about this label.

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Google’s John Mueller was asked by an SEO named Promothash Boruah when is it safe to delete tag and/or category pages on your web site. John responded that you can remove those pages with no real impact on your organic search traffic if those pages have “almost no traffic or no visibility of those pages.”

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Hey folks, this is Russ Jones, Adjunct Search Scientist here at Moz and Principal Search Scientist at System1. I want to talk today about a long-standing theory in search engine optimization, which generally goes like this: reviewers, aggregators, and non-manufacturing retailers will, over time, push makers and manufacturers out of the SERPs . The recent Google Product Reviews Update is just one further step down this long path leading away from makers and manufacturers

Google published its Google News transparency policy listing its principles behind these policies. Google said these policies help determine what is eligible to appear on Google News and other News surfaces, and they help ensure that Google is elevating content from trusted, authoritative sources.

Google is releasing a broad core algorithm update today on June 2, 2021.

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In April, Google updated how the Cumulative Layout Shift (CLS) metric within the core web vitals was calculated. In short, Google made the metric more beneficial to most sites, so your CLS scores may go up by themselves on June 1st.