Mordy Oberstein, Head of Communications at Semrush, shared some really early data on the Google title change we’ve all been obsessed with. In short, the number of Google search results showing with the HTML title tag on the SERP dropped 77% on average and when that happened, roughly 75% are utilizing the H1 instead of the HTML title tag.

In part one we mostly spoke about core updates and in part two we go into a quicker paced conversation on a boat load of SEO topics…

“This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated. Please visit Search Engine Land for the full article

Learn how Google Analytics goals give insight into your website audience. Get essential information about them, and whether they are converting toward your site objectives. The post How to Set Up Google Analytics Goals & 10 Tips to Get Ahead appeared first on Search Engine Journal .

As we collect data for the new State of B2B Influencer Marketing Report, it remains to be seen whether last year’s 96% of B2B marketers feeling confident about influencer marketing will come out, especially after the effects of the pandemic.

These tools let you see whether Google changed your title, the date it changed and what it was changed to. Please visit Search Engine Land for the full article.

Looking to build a rewarding career in SEO? Take advantage of these 7 important lessons one SEO pro learned the hard way

Google’s John Mueller, with a tad of annoyance, posted on Twitter that “lighthouse scores do not affect Google Search.” He then shares a tweet about people cloaking and cheating their lighthouse scores as a scam to trick Google.

Join this webinar and discover how recent Google algorithm and policy changes impact you – and what it takes to rank in the SERPs today.

A side-by-side analysis of Google and Yelp’s respective approaches, policies and punitive measures. Please visit Search Engine Land for the full article.