How can B2B marketers build powerful and enduring collaborations using influencers? There are more tactics available today than ever for influencer collaboration in the B2B space, but how can marketers find those that are actually achieving ongoing success? We’ve been fortunate to feature top influencers from a number of industries in our third season of the Break Free B2B Marketing series of video interviews , and we wanted to share their top tactics for both being an influencer in the B2B space, and for improving collaboration.

Is your agency working on marketing, advertising, public relations, or media campaigns? Enter the U.S

Plus more on Google search-related changes that you may have missed. Please visit Search Engine Land for the full article.

Google’s John Mueller says that website themes impact SEO.

Google’s John Mueller said that if your page passes the live mobile usability test – that means you can ignore the Search Console notices of “new mobile usability issues detected for site.” So as long as you pass the live mobile friendly test, you are good to go.

Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you fix the hole then add water

LinkedIn’s new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count. The post LinkedIn Pages Can Now Publish Long-Form Content appeared first on Search Engine Journal .

Google announced that beginning on September 15, 2021 Google will enforce correct unique product identifiers (UPIs) for your products uploaded to Google Merchant Center, even for free listings. Google said it is “expanding this enforcement and applying it to products listed in free listings.”

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue.