Updates to Google Search will help you determine if a website is a trustworthy source of information before clicking a link in search results.

Widescale introduction of Google’s MUM AI Algorithm is an encouraging development for web publishers and ecommerce sites The post Google MUM is Coming to Lens appeared first on Search Engine Journal .

Aleyda Solis posted a Twitter poll asking if SEOs have experienced an “unexpected” Google search rankings drop and why. The poll had less than 300 responses but the results do not surprise me too much

Today at 1pm ET/10am PT you can watch Google’s big annual Search On event at searchon.withgoogle.com. I am offline today, so I will catch up on all the news from this event over the next day or so but normally Google will announce big new organic search changes at this event.

Google Alerts is a flexible free tool every marketer should know.

Learn how to scale your enterprise SEO with dynamic content creation. Identify new opportunities and build incremental revenue. The post Enterprise SEO Content: Opportunity, Dynamic Creation & Scale appeared first on Search Engine Journal .

Remco Tensen asked on Twitter which dials would you want to turn in the Google search ranking algorithm. He offered four choices in his Twitter poll including links, usability, factuality, and freshness.

While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers. Please visit Search Engine Land for the full article

At Google’s Search On event, the company previewed ways its MUM technology may change how users search. Please visit Search Engine Land for the full article.

One of the biggest challenges in SEO is trying to convince your client or boss that the competition they face online may not match their legacy competitors and personal grudges. Big Earl across the street at Big Earl’s Widgets may be irritating and, sure, maybe he does have a “stupid, smug face,” but that doesn’t change the fact that WidgetShack.com is eating your lunch (and let’s not even talk about Amazon). To make matters worse, competitive analysis is time-consuming and tedious work, even if you do have access to the data.