Google’s John Mueller said that when it comes to web search, Google does not “look at the specific images on the page” for web search or ranking purposes.

In September we said Google Merchant Center would enforce that all products would have unique product identifiers (UPI) within the product feed. If there was not UPI, Google would immediately disapproved and no longer showed in free listings

A Twitter poll by Brodie Clark has SEOs voting that link acquisition is the most challenging area of SEO. The poll had over 750 votes, and almost 60% of those who voted said link acquisition is the “most challenging” area of SEO.

Google has removed the following structured data fields from its Google Search help documentation. Google said these were removed “since they are unused by Google Search and Rich Result Test doesn’t flag warnings for them.”

Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right

Google’s John Mueller told one webmaster that for his specific example, it might be a good idea for him to have a separate XML sitemap file for URLs that are “often updated.” John said “putting the newer URLs into a single “often updated” sitemap file is probably a good idea here.”

Here is a recap of what happened in the search forums today…

I spotted an interesting comment from John Mueller of Google about URLs and reducing duplication. He said focusing on individual URLs here and there won’t help you much, it is more about looking where you can “reduce duplication by a factor of 10x.”

This week, we almost made it without reporting on a Google search ranking update but we did have one, maybe on October 26th. There is confusion around Google’s continuous scroll and the impact it has on Search Console reporting..