Archive for March, 2022

4 Signs Your Agency Is Ready To Take On Enterprise SEO via @sejournal, @krisjonescom

2022/03/31

Looking to grow your agency by taking on enterprise-level clients? Here are some signs you’re up for the challenge and positioned to succeed. The post 4 Signs Your Agency Is Ready To Take On Enterprise SEO appeared first on Search Engine Journal .

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How paid search marketers can address brand measurement challenges and grow in their careers

2022/03/31

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way. Please visit Search Engine Land for the full article.

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Google’s Privacy Sandbox ad technology testing begins

2022/03/31

Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.

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Facebook ads ‘Interest Categories’ may be up to 33% inaccurate

2022/03/31

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.

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Google launches new highly cited label in search and improved about results for rapidly evolving topics

2022/03/31

This is to help searchers better understand if they should trust the search results displayed by Google.

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Microsoft took down 3 billion ads in 2021

2022/03/31

Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft’s ad safety year in review. Please visit Search Engine Land for the full article.

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Announcing Our MozCon 2022 Community Speakers!

2022/03/31

High fives and fist bumps for each and every person who took the time to submit pitches for this years’ community speaker spots! Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage. We take lots of things into account during our review, but ultimately there are three main factors that determine our final selections: Strength of the pitch (e.g., value, relevance to the audience, etc.) Can the content reasonably be delivered in the time allotted

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How To Stay Current In SEO: Top Blogs, Podcasts, Forums & More via @sejournal, @lorenbaker

2022/03/31

SEOs must constantly stay up-to-date on the latest changes. Let us show you the many ways you can learn and follow what’s happening in SEO.

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