Archive for April, 2022

Why Do Aggregator Sites Outperform The Original Source On Google? via @sejournal, @tonynwright

2022/04/05

Aggregators, by definition, use duplicate content. This week, learn why they rank higher than your original content and discover how to rise above them

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Google News "See Similar Headlines From" Section Promotes Publications

2022/04/05

Google News has a new (I think new) section for some news queries that says “see similar headlines from.” This section is often at the bottom of the news results and it shows a carousel of news publications with their logo and name for you to scroll through and click on to get more news on that specific topic from that specific publication.

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Does Google Treat Unlinked Mentions Like Links? via @sejournal, @martinibuster

2022/04/05

Google’s John Mueller answers whether a brand mention is treated like a link The post Does Google Treat Unlinked Mentions Like Links? appeared first on Search Engine Journal

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Google: Just Too Many Country Versions Of Your Web Pages

2022/04/05

You have all seen them, these country/language switcher menus at the top of the page that let you flip the language and region of the page to be more localized to your taste. But when is it all just too much and not going to help you with Google Search

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Google’s March 2022 product reviews update was smaller than the December 2021 product reviews update, say data providers

2022/04/05

As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. Please visit Search Engine Land for the full article.

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Google Business Profile review management tool expands support to those with many local listings

2022/04/05

Previously, this tool only let those with a few listings manage their reviews. Please visit Search Engine Land for the full article.

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Microsoft Advertising announces open beta for RSA ad customizers

2022/04/05

RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.

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Core Web Vitals: Finding Common Ground Between SEOs and Developers

2022/04/05

Working with developers to align on technical and SEO priorities is a challenge faced by many in-house SEOs, and by SEO agencies offering recommendations. How do we start conversations and support initiatives that get developers and SEOs all working towards the same goal? Is Core Web Vitals the common ground we need

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When SEOs Disagree With Googlers

2022/04/05

For decades now, many SEOs have disagreed with Googlers about how to do SEO and how to rank sites well in Google Search. Some of those who disagree feel Google is either lying to the industry, some feel those Googlers don’t know the answer and some feel they just know better.

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Google’s Hummingbird Update: How It Changed Search via @sejournal, @martinibuster

2022/04/05

Hummingbird set the stage for dramatic advances in search. Learn what Google Hummingbird really was to better understand the impact it eventually had on SEO. The post Google’s Hummingbird Update: How It Changed Search appeared first on Search Engine Journal

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