Let your customers enjoy your brand in a whole new way. Discover how you can create that space for your brand using the metaverse. The post Effective Brand Building In The Metaverse appeared first on Search Engine Journal .

SEO often doesn’t get a fair seat at the table when marketing budgets are determined.  Even though SEO is marketing . As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help further the case as to why SEO should have a voice in the room (and budget in your marketing plans ). But first, let me address a bit more why I feel SEO doesn’t get its fair shake.

As I called, Google has completed rolling out both the September 2022 core update and the September 2022 product reviews update while I was offline.

We have seen plenty of neat features from Google Search around recipes. But now it seems Google is testing a Google Search Cookbook feature. It is a place to consolidate the recipes you find using Google Search in one place for later.

Google’s John Mueller asked if there was some sort of percentage people can use to determine if their content may be considered duplicative or not.

Google’s John Mueller had another good one-liner the other day. He said, “if you don’t know whether your content is expertly written or not, then it’s definitely not expertly written.”

This morning, John Mueller from Google offered to do a gut check review of part of your presentations to help ensure what you are presenting is accurate. He posted this on Twitter and wrote that “the feedback is private, ask before you speak – if you want, no judging

2023 will be here before we know it, and with the swiftly changing B2B marketing landscape inevitably comes growth that can happen so fast that it’s difficult to fully appreciate without taking a moment to reflect on and enjoy the colorful leaves. For more than two decades, TopRank Marketing has been honored to help a wide variety of the world’s top B2B marketers and major global brands elevate and go beyond merely being competitive, to standing out from the crowd with creative and award-winning successes.

Before purchasing, your customers always look for reviews and references to reinforce and validate their intent. In the U.K., I worked with an agency that served 600 small businesses of which a large percentage were florists