Google debunks SEO myth: Using branded keywords in content doesn’t harm rankings. The post Google Debunks SEO Myth: Branded Keywords Won’t Hurt Rankings appeared first on Search Engine Journal

Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy. The post Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights appeared first on Search Engine Journal .

Google enhances GA4 advertising data, aligning user counts with Google Ads for improved remarketing abilities. The post GA4 Update Brings Alignment With Google Ads Targeting appeared first on Search Engine Journal

Boost team collaboration, ideation and creativity with three new features announced by Anthropic The post New Features Improve Anthropic’s Claude Collaborative Workflow appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Dive into the controversy surrounding Perplexity’s Pages feature and its potential impact on the future of content creation.

Ever since the Ray Google AI Overviews update, Google scaled back showing AI Overviews in Google Search for some YMYL categories, especially in the health space. But now we are seeing more and more AI Overviews showing up for health-related queries since the weekend.

Google Search now may show you a special search box for your searches related to finding a credit card. If you search for [credit cards], [best credit cards], [visa credit cards], and so on, you will get this new credit card Google Search widget.

Google is testing a number of sitelink variations within its mobile search results interface. They come in these variations: boxed in, pill-like shaped, some with arrows, some in black, and some in blue.

Google has made a small note to the sitemap documentation to add that the lastmod date specified in the sitemap file “should reflect the date and time of the last significant update to the page.” This change was made after I covered the topic of Google trusting or not trusting that lastmod field in your sitemap file.