Jul 22
19
Does B2B influencer marketing work? We asked marketers that question for our new 2022 B2B Influencer Marketing Report . The result: 86% said their programs were either moderately or very successful. But what’s more interesting is how the marketers we surveyed are defining success. We tend to think of influencer marketing as a top-of-funnel tactic
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4 Secret Successes of B2B Influencer Marketing