May 17
9
When it comes to building out your brand’s social media marketing strategy , one of your primary objectives is crafting a multi-channel amplification plan for sharing content that raises awareness, fosters engagement, and ultimately helps drive new leads. For many, this means mapping tactics and time to specific brand-owned social channels. But there may be one tactic and channel that’s missing from your mix: your employees and their respective social networks.
Go here to read the rest:
5 Helpful Tips to Inspire Employee Advocacy on Social Media