Jan 21
27
Never underestimate the corporate world’s ability to take something that should be intuitive, and make it weird by overthinking it. Case in point: We used to say, “B2B doesn’t have to be boring.” Which indicates that for a long time, folks truly believed that B2B did have to be boring — that B2B buyers were a unique species of creature that operated without emotion and wanted the driest content possible. Now we’re talking about how we need to “ humanize ” B2B content. And doesn’t that sound like some kind of filter you run your content through after you make it?
See the original post here:
5 Ways to Humanize Your B2B Content Marketing – And Why It Matters