Sep 14
12
The world has gone mobile in a big way and brands are using growth hacking techniques to reach those “on the go” consumers via content marketing and native advertising. According to a recent study released by comScore, mobile app consumers see more digital content than desktop or mobile web surfers, accounting for 52 percent of the time spent using some type of digital media. Combine that with mobile web, and it accounts for 60 percent of time spent on a small screen
Excerpt from:
5 Ways to Weaponize Mobile Content Marketing via Native Advertising by @chasemcmichael