Feb 12
13

7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’

By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first to occur in the post-PC mobile era. (It was supposed to feature my Green Bay Packers, but that’s another story.) This was Mobile Super Bowl I: a record TV audience.

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7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’

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