Jul 13
15
Posted by Carson-Ward Double disclaimer : This really is my own opinion, and may not be the official position of either Moz or Distilled. “We’ve only built high-quality links.” I see variations on this theme often; sadly, I see it most commonly in laments composed by those affected by Google’s Penguin update. After years of consulting, dozens of penalty-related questions in Moz’s Q&A , and careful consideration, I am convinced that the idea of “building links” has been heartbreakingly detrimental to our industry and many site owners.
See the original post here:
7 Reasons to Remove "Link Building" from Our Vocabulary