Mar 11
3
Adobe SearchCenter has been updated to integrate organic search data, such that ROI from SEO campaigns can be measured directly alongside PPC data in a single interface. The combined intelligence should enable Adobe SearchCenter customers to maximise revenue from both channels by making it easier to identify and test complimentary PPC and SEO strategies. The new capability has been launched in partnership with Conductor’s Searchlight platform and signals the first ever 2-way integration between Adobe SearchCenter and another SEO data provider
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Adobe & Conductor Team-Up to Monitor SEO ROI Alongside PPC