Jun 23
28
As more B2B marketers than ever gathered recently for the Cannes Creative B2B Lions at the Cannes Lions International Festival of Creativity , it’s natural to wonder — just what are the key insights that emerged, and how can B2B marketers best put them to use? Although the event celebrated its 70th anniversary in 2023, it was only the second year where B2B marketers had their own special section of the festivities in the form of the Creative B2B Lions, including an array of B2B-specific marketing award categories. Let’s jump right in and examine some of the key themes and trends from this year’s second-annual Cannes Creative B2B Lions.
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AI & Creativity: Key B2B Marketing Insights From The 2023 Cannes Creative B2B Lions