Jul 13
29
Posted by StephanieChang To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search engine results page), it needed a few key important ingredients: A strong technical foundation, with a crawlable and clean information architecture (that also contained a clear internal linking structure) The strategic use of target keywords on the page and in the URLs Key links with targeted anchor text Now, the rules have simply changed.
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An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters