May 16
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Posted by randfish A year ago, in April of 2015, I pitched a project internally at Moz to design and launch a keyword research tool, one of the few areas of SEO we’ve never comprehensively tried to serve. The pitch took effort and cajoling ( the actual, internal pitch deck is available here ), but eventually received approval, with one big challenge… We had to do it with a team already dedicated to the maintenance and development of our rankings collections and research tools
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Announcing Keyword Explorer: Moz’s New Keyword Research Tool