Author names: Do They Matter? How to Attribute Content

Few aspects of my job drive me to extreme internal conflict, but the subject of author attribution is one that tears my brain in two. My writer brain says, “Yes, absolutely! Writers’ names on all that they create! Credit where credit is due!” My marketer brain is apparently more reserved because I find myself asking myself questions such as: Who deserves the credit for this article?

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Author names: Do They Matter? How to Attribute Content

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