Feb 15
26
The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that don’t solve a customer information problem. That along with presentation in a way that’s out of context and unoptimized for customer experience results in very poor performance.
Link:
B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience