Sep 12
24
As customers evolve and change the way that they find and consume information, marketers must innovate their approach to meet customers where they’re looking, especially in the social media world. Business to Business marketing can involve many decision makers and sales cycles that take weeks or months. Navigating the mix of social content types for different customer segments over time can be a challenge
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B2B Marketing Innovation: Social Media Marketing Tips from Amber Naslund of SideraWorks