Sep 22
30
US B2B MarTech Spend Set for ~15% Rise This Year In 2022 marketing technology spending is set to top $20 billion for the first time, with the B2B-specific segment growing by some 14.6 percent — slightly higher than overall combined B2C and B2B spending, according to newly-released survey data of interest to B2B marketers. MarketingCharts [bctt tweet="“An important part of a modern martech stack has to be a unified profile that spans identities, understands behavioral information at an individual level, but also on the B2B side at an account level.” — Stephen Streich @sstreich" username="toprank"] LinkedIn will capture nearly 25% of US B2B ad spending by 2024 By the end of 2022 B2B display advertising revenues on the LinkedIn professional social media platform are expected to account for 21 percent of U.S
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B2B Marketing News: Rising B2B MarTech Spend, 10th Annual Data Never Sleeps Report, & LinkedIn Tops B2B Ad Spending