B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines

It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons. But behind those companies are people – both on the brand and the buyer side of the B’s in B2B

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B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines

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