Better Together: Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony

Regardless of industry or niche, nearly all B2B marketers— 91% to be exact —are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to marketing messages and the extinction of organic visibility on social media —means you have to get scrappy when designing a content marketing strategy that drives toward business goals

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Better Together: Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony

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Better Together: Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony

Regardless of industry or niche, nearly all B2B marketers— 91% to be exact —are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to marketing messages and the extinction of organic visibility on social media —means you have to get scrappy when designing a content marketing strategy that drives toward business goals

Read the original post:
Better Together: Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony

Tags: , ,

Comments are closed.