Jul 10
6
BP Reputation Management FAIL
Leave a comment »
So BP’s reputation is obviously on the line. Well, “on the line” is a gross understatement, but you know what I’m saying. And in the search engine marketing world, many have taken notice of their aggressive efforts to manage their reputation online. According to a recent Search Engine Watch article , estimates near $1M a month in spend between Google AdWords and YouTube advertising
Read this article:
BP Reputation Management FAIL