Mar 11
17
Pearlfinders, a company that interviews senior marketers in the US and UK, found that companies that invest heavily in paid search advertising for desktop devices are still reluctant to invest heavily in mobile, despite widespread opinion that 2011 could finally be the year of the mobile . In conversation with senior marketing executives from established bricks and mortar brands, Hard Rock International (US), Mall of America, Oxfam America, New Jersey Nets, McDonald’s Corporation and Local.com the survey found that when it comes to mobile, fairly traditional tactics were favored over bleeding edge mobile marketing techniques.
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Bricks & Mortar Brands Still Reluctant About Mobile Marketing