Challenges in Automated Traffic Reporting

Posted by Benjamin Estes Recently I had a client who (generally for the enlightenment of their executive branch) wanted traffic information reported in an easy-to-digest format. The idea was that while they had consistently used Google Analytics for some time, there were people in the company who had an interest in knowing certain traffic data, but were too far from the day-to-day running of the website to be spending a lot of time sifting through Analytics reports.

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Challenges in Automated Traffic Reporting

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