Sep 19
11
Two little letters. On the surface that’s all separating your standard issue “marketing” from the extraordinary and entirely different practice of “marveling.” At TopRank Marketing, “ Content Marveling ” is the practice of bringing greater wonder and astonishment to traditional content marketing , and can be applied in both the worlds of direct-to-consumer and enterprise business-to-business, to engage and delight your audience. Marketing efforts spending huge amounts of paid placement advertising, ever-more-ludicrous click-bait headlines and tactics, and even illicit black-hat methods are all used to simply get us to pay attention to marketing messages.
Excerpt from:
Content Marveling: Wonder and Astonishment in Marketing