Creative Testing For the Advanced Search Marketer, Part 1

In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. Understanding your audience and formulating a message might be easy, but packaging up that message within the narrow limits of a 130 character creative can be a..

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Creative Testing For the Advanced Search Marketer, Part 1

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Creative Testing For the Advanced Search Marketer, Part 1

In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. Understanding your audience and formulating a message might be easy, but packaging up that message within the narrow limits of a 130 character creative can be a… Please visit Search Engine Land for the full article

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Creative Testing For the Advanced Search Marketer, Part 1

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