Feb 15
11
Posted by Isla_McKetta True life confession: Although I’ve worked with some of the smartest SEOs, architects, and CPAs in the business, you couldn’t always tell from their writing. Which is a problem. Because while some of them are client-facing (so the client gets to know their smarts firsthand—either in person or on the phone), some are only known by the lackluster reports they turn in.
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Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing