Apr 23
12
What is consistency’s secret power in the 2023 world of B2B marketing, and why aren’t more marketers taking advantage of it? It’s well established that consistency is a key component in the world’s most successful B2B marketing efforts. The Cannes Lions International Festival of Creativity — in existence since the 1950s and beginning last year the home of the Cannes Creative B2B Lions awards — highlights consistency as a vital ingredient in the most creative marketing
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Digital Harmony: The Secret Power of Consistency in B2B Marketing