Feb 16
24
Posted by rMaynes1 [Estimated read time: 6 minutes] There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it’s easy to see how it’s become such a hot topic in the digital marketing world. But what exactly does it mean to be “viewable?” Does this mean people will look at your ad
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Does Ad Viewability Always Equal Views?