Jun 20
17
What makes for strong long-term email marketing, and what can email marketers learn from a 26 year archive of spam? In 1994 I started archiving the funniest and most outlandish spam emails I received, and throughout the rest of the ‘90s I sent out an annual holiday compendium of the year’s top unsolicited messages. Over the years friends and associates began sending me their own wild spam finds, and although I ceased my annual updates long ago, I’ve kept up my spam archive — a trove of email marketing horrors, hi-jinks, and oftentimes hilarity that I still hope to turn into a book someday
Read the original:
Don’t Do That: Email Marketing Lessons From My 26 Year Spam Archive