eBay’s Jordan Koene on Improving Click-Through Rates for Better Rankings by @murraynewlands

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I recently caught up with Jordan Koene of eBay to discuss the effects of click-through rates (CTRs) on search rankings. Jordan is a big believer of soliciting user feedback on how pages can be improved and then implementing that feedback to boost CTRs

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eBay’s Jordan Koene on Improving Click-Through Rates for Better Rankings by @murraynewlands

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