Jan 24
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Generative AI in Marketing: How B2B and B2C Adoption Differs [Survey] 58 percent of marketing executives have said that their organization has either already implemented AI in marketing efforts or has experimented with the technology, while 33 percent in the B2B sector said they were using generative AI in multiple marketing efforts, according to newly-published report data. MarketingProfs B2B GTM Teams to Focus on Alignment, Efficiency 52 percent of B2B go-to-market leaders have indicated that stronger marketing, sales, and customer success alignment was a top 2024 priority, with 43 percent pointing to customer experience improvements, while 39 percent were prioritizing increased brand awareness, according to recently-released survey findings. MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.
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Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B