Jun 23
30
CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures Marketing technology budgets have held steady from 2022 to 2023, as 75 percent of chief marketing officers say they are confronted by pressures to do more with less, while 49 percent expect to increase their influencer marketing spending — the area least likely to see budget cuts, according to newly-published CMO survey data. MarketingCharts U.S