Sep 23
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B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4 percent accounted for by LinkedIn and Meta alone, while almost half of U.S. digital B2B ad spending will go towards mobile — three of numerous findings of interest to B2B marketers contained in recently-published forecast data
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Elevate B2B Marketing News Weekly Roundup: Influencer Spending To Rise In 2024 & LinkedIn’s New Accessibility Features