Aug 23
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Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority 66 percent of B2B marketers have said that improving account and lead conversion rates have been a top priority at their business during 2023, with other priorities for the year having included demand generation, better measurement of marketing impact, and content alignment with the customer lifecycle, according to newly-published survey data. MarketingCharts Tighter budgets are extending the B2B purchase cycle 38 percent of B2B buyers have been conducting more stringent return-on-investment (ROI) analysis during 2023, with 31 percent having increased the research time they spent surrounding purchase decisions, while 31 percent said they have had to postpone potential purchases because of budget freezes — three of numerous findings included in recently-released survey results. MarTech AI Stats and Trends Small Businesses Need to Know Now [Report] When it comes to how small-to-medium size businesses have been utilizing AI, 58 percent have indicated that they expect to save at least $1,000 over the next 12 months, with 33 percent reporting a time savings of more than 40 minutes each week on marketing efforts because of AI — two of many statistics of interest to B2B marketers contained in newly-published AI survey data.