Dec 23
22
What B2B Software Buyers Look for in Online Reviews 64 percent of B2B buyers have said that they read online reviews during the awareness stage of the purchasing process, with 68 percent reading them while considering purchases, and 54 percent while in the decision-making stage — three of numerous findings of interest to B2B marketers contained in newly-published survey data.
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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI