May 23
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Customer Marketing Is A Key Priority for B2B Marketers This Year A leading 62 percent of U.S. B2B marketers have said that they have optimized for growth using customer marketing, up-selling, and cross-selling, while 51 percent turned to team-building skills and new competencies, with customer marketing coming in as the second-highest investment target, behind only content creation and strategy, according to newly-published survey data.
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Elevate B2B Marketing News Weekly Roundup: Most Valuable B2B Brands & Optimized Customer Marketing in B2B