Jun 23
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Elevate B2B Marketing News Weekly Roundup: Rising B2B SaaS Investments & The Top Types of AI Content
The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media 70 percent of B2B marketers have said that they plan to increase marketing budgets during 2023, with 19 percent planning on significant increases and 51 percent expecting a moderate increase, while social, media, content marketing, and email topped the list for most effective revenue drivers — some of the findings contained in newly-published B2B survey data. MediaPost B2B Buyers Report Evaluating More Brands During the Purchase Journey Technology and manufacturing B2B buyers evaluate an average of 3.4 brands during purchasing — up from 3.3 during 2022, with buyers having higher expectations, while 51 percent said that they consulted social media mentions in the decision-making process during 2023, up from 46 percent last year, according to recently-released report findings.
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Elevate B2B Marketing News Weekly Roundup: Rising B2B SaaS Investments & The Top Types of AI Content