Jul 23
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B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 during 2019, while those B2B firms that increased their market share by 10 percent or more during 2022 have said that they delivered multi-channel experiences that were backed by personalized marketing — two of several findings of interest to B2B marketers contained in newly-published report data. ANA B2B CMOs See Coming Need for Technical Skills 49 percent of global B2B chief marketing officers have said that they see data analytics and marketing technology as the most important skills in the coming one to two years, with 43 percent pointing to innovative thinking, 41 percent creative strategy and execution, and 37 percent noting problem solving skills, according to recently-released B2B CMO survey results. MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.
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Elevate B2B Marketing News Weekly Roundup: Rising Personalization in B2B & Meta’s New Llama 2 AI