Everything Old Is New Again: Why & How to Refresh B2B Content

Content creation —it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs nor consistently reach, inform, engage, entertain, or inspire action within them

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Everything Old Is New Again: Why & How to Refresh B2B Content

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