Aug 11
17
In May, when Eli Parser first gave his TED talk about what he called the “filter bubble,” many technology analysts started talking about the subject – yours truly included . The points raised by Parser were intriguing: Was it possible the automatic personalization of technology, including search, were substantially lowering our chances of seeing contradicting viewpoints? A recent experiment contradicts that idea; it seems Google’s filter bubble can burst pretty easily.
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Experiment Contradicts “Filter Bubble” Theory