A new eye tracking study done in Spanish by Mari-Carmen Marcos and Cristina González-Caro at Pompeu Fabra University in Barcelona and published July 2010 (Spanish PDF over here) was translated by Ani López reveals some new insights into searcher behavior. The study shows that the search snippet, often the meta description from the site, is an *** Read the full post by clicking on the headline above ***

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Eye Tracking Study Shows Importance Of Search Snippets

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