Facebook’s Façade

I had the privilege of listening to Alex Schultz, a director of Facebook’s Growth Team, speak at MozCon about the future of search.  With only one, monolithic slide behind him – reading “ Facebook ” – he painted a picture of a web where the “…enterprise is being rebuilt from the ground up.” Alex, in a Steve Jobs-esque way, tried to lead the audience to the conclusion that all web sites should adopt Facebook as their means to identify patrons as individual Facebook users (without the end-user consent, of course). If someone is logged in to Facebook, does that mean that they should be logged in everywhere

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Facebook’s Façade

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